Expanding the target audience

The owner of SurfPrize came to us with the task to promote modern designers who create art objects, decor, furniture, paintings. We proposed to make a website that will become an assistant of such specialists in the search for clients, partners and investors. In order to increase the users' chances of finding accomplices, we tried to reach as large an audience as possible. For this purpose, website is organized in 2 languages: Russian and English.

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Soaring images 

The client asked not to use images of people in the clothes from the catalog so that any user could easily present themselves in the image. After all, the idea of the project is free creativity in the creation of clothes and in the design of fashion for everyone. And it gave us this idea: if you can’t use human images, you can put together stylish images that are sort of floating in the air. So the users will not compare themselves with specific people.

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Universal design concept

In our view, website for the promotion of designers should correspond to modern visual trends, be bright and catching. The client had a ready logo and palette of 4 colors (orange, pink, green, purple). After analyzing the significance of the proposed 4 colors in the cultures of different countries, we tried to choose a universal and more suitable for the field of art. In Russia, purple denotes wisdom and belonging to a privileged group, and in the West it means creativity. To diversify the background and show the dynamic changes inherent in design trends, we have added a gradient from a light shade of purple to a dark shade.

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Features on the website

We selected WebFlow because there are the least restrictions in creating, hosting and customizing the appearance of both whole sections and individual elements in the service. To improve the user experience, added a slider for easy scrolling, animation when hovering on accent blocks. At first, we decided to make a fixed menu, but it worked incorrectly. Then we added a vertical panel with indicators. Dot indicators do not divert attention from content, but they show which part of the page the visitor is in.

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